The Art of the Airways

By Geza Szurovy
Hardcover, 10 x 12
180 pages, 150 color & 75 b/w images
ISBN: 978-0-7603-1395-4
$39.95 / $43.95 CAN
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Airline posters have been luring travelers ever since the world's first airline—the St. Petersburg-Tampa Airboat Line—pasted up its modest announcement in 1914 offering "fast passenger and express service" between the two cities. Much more extravagant posters would soon follow as other, more enduring airlines extended their reach across the world. The poster was the most powerful visual advertising medium before the age of color television and glossy consumer magazines.

The Art of the Airways brings together a collection of over 170 beautiful full-color airline posters providing a stunning visual record of airline history created by artists such as P.G. Lawler, E. McKnight Kauffer, A. M. Cassandre, Villemot, Jean Carlu, Nathan, and David Klein. Featured are posters from Air France, TWA, Lufthansa, Imperial Airways, KLM, Pan Am, and American Airlines, as well as many other airlines including Air Union, Air Orient, Air Afrique, Sabena, Swissair, Mexicana, Caribair, Icelandic, British United, Braniff International, and Aeropostale.

About the Author
Author Geza Szurovny is an award-winning aviation journalist whose professional pilot qualifications include a Douglas DC-3 type rating. During his early childhood he fell in love with the propliners that took him to the remotest regions of the globe where his father prospected for oil. His main interest lies in personally experiencing different historic eras of flight by flying period aircraft and seeking the link between surviving aviation artifacts and the social history they represent. His previous books include Cessna Citation Jets, Classic American Airliners, Executive Jets, and Wings of Yesteryear.